MillerCoors’ Zima returns for a limited encore run

Zima's back. Again. MillerCoors LLC, the U.S. operations for Denver-based Molson Coors Brewing Co. (NYSE: TAP) that maintains significant brewing operations in Milwaukee, first brought its 1990s cult classic citrus-flavored malt beverage back in the summer of 2017, and company executives were caught off guard when two-thirds of the limited inventory it produced for the limited release sold out within the first month, and the entire product sold out between July 4 and Labor Day. For this summer,…

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