Tag Archives | Channel Development

Long Term Vision

Consumption Economics,The Cloud and the Software Reseller Channel

The impact of the transformation on the software industry from the up-front, pre-paid, on-premise, perpetual license-based business models to the software-as-a-service business models has been discussed for some time now. The questions that still require solid answers are: Will the transformation really take place across the software industry or will it be isolated to the […]

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Rethinking MDF: New Research Shows Channel Marketers Placing Increased Focus On Long-Term Impact Of Incentives

Prizes, trips and financial spiffs have become staples as methods of incentivizing partners to meet or exceed sales goals and thresholds. However, with better tracking and benchmarks in place to measure the actual impact on revenue and demand generation, many channel marketers are starting to re-examine short-term incentive programs. In addition, the ongoing Marketing Development […]

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EG Launches Swedish Retail Offensive

EG (Denmark) is to buy IT consultants Medius Dynamics (Stockholm, Sweden), making it one of Sweden’s three largest Dynamics AX partners. The acquisition will reinforce EG’s position in the retail sector and forms part of the group’s Scandinavian growth strategy. EG A/S is strengthening its position in the Swedish market with the acquisition of Swedish […]

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IAMCP España logo

Ten Lessons Learnt About Globalisation

“At an IAMCP Spain social event in Marbella during 2014, we had the privilege to meet and hear Fernando Martín talk about the internationalization process of his company AERTEC Solutions.* Fernando’s presentation “Learning to Be International” was interestingly articulated in “ten lessons learnt”, reflecting their experience. We asked Fernando to re-work his presentation into a […]

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Business Model with environment

Building Successful Partner Channels: The Business Model in the Business Model

The average reading time for this post is 12 minutes. Summary This post explains that the challenges of working with channel partners are caused by the need to understand, operate and optimize at least two completely different business models and corresponding environments. Using an indirect channel to perform some or all of the activities required […]

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Microsoft and Real Madrid launch partnership

Microsoft to Digitally Transform Real Madrid

Microsoft and Real Madrid have announced a new partnership which will revolutionise the way the football club communicates with its staff, players and fans. Microsoft’s Chairman and Corporate Vice President of Emerging Markets, Orlando Ayala, described the deal in an official blog post: “We’re excited to be helping Real Madrid transform their business with Microsoft […]

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The Price is Right…

It is autumn and that means there are a lot of trade shows happening. I confess to visiting a couple myself. I find them a useful opportunity to quickly find out about a number of software businesses that I am unfamiliar with as well as having a face to face chat with those who I […]

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The Scandinavian Dynamics AX Growth Comet

The Scales Group, with employees and customers in Denmark, Norway and Sweden opened their doors for business in November 2011. In less than three years the company has grown from the four founders in Copenhagen, Denmark to 70 people in the three Scandinavian countries. The prospect of passing the €10M revenue mark for the calendar […]

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