Tag Archives | Entering Foreign Markets

<p>TBK Publishing® today releases the business biography 5,460 Miles from Silicon Valley – The In-depth Case Study of What Became Microsoft’s First Billion Dollar Acquisition Outside the USA. The book about how two small Danish software companies became global market leaders and were acquired by Microsoft for 1.45 billion dollars. Microsoft Dynamics 365 Companies worldwide use ERP-systems […]</p>
<p>The post <a rel="nofollow" href="https://tbkconsult.com/new-release-5460-miles-from-silicon-valley-the-in-depth-case-study-of-what-became-microsofts-first-billion-dollar-acquisition-outside-the-usa/">New Release: 5,460 Miles from Silicon Valley – The In-depth Case Study of What Became Microsoft’s First Billion Dollar Acquisition Outside the USA</a> appeared first on <a rel="nofollow" href="https://tbkconsult.com/">TBK Consult</a>.</p>

New Release: 5,460 Miles from Silicon Valley – The In-depth Case Study of What Became Microsoft’s First Billion Dollar Acquisition Outside the USA

TBK Publishing® today releases the business biography 5,460 Miles from Silicon Valley – The In-depth Case Study of What Became Microsoft’s First Billion Dollar Acquisition Outside the USA. The book about how two small Danish software companies became global market leaders and were acquired by Microsoft for 1.45 billion dollars. Microsoft Dynamics 365 Companies worldwide use ERP-systems […]

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<p>What did the failed Newton project cost Apple? What did the OS/2 mistake cost IBM? What did it cost Blackberry to stick to its keyboard? What did it cost Nokia to ignore Apple’s iPhone? Every day businesses around the world make expensive mistakes. Sometimes, the cumulative impact of the errors can be read directly in […]</p>
<p>The post <a rel="nofollow" href="https://tbkconsult.com/what-does-it-cost-to-be-wrong/">What Does It Cost to Be Wrong?</a> appeared first on <a rel="nofollow" href="https://tbkconsult.com/">TBK Consult</a>.</p>

What Does It Cost to Be Wrong?

What did the failed Newton project cost Apple? What did the OS/2 mistake cost IBM? What did it cost Blackberry to stick to its keyboard? What did it cost Nokia to ignore Apple’s iPhone? Every day businesses around the world make expensive mistakes. Sometimes, the cumulative impact of the errors can be read directly in […]

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Revenue generation as a service

Entering Foreign Markets – A New Approach

The Internet has undoubtedly made the world smaller and markets more global. With English as your primary language, you can find and attract customers in almost any country in the world. However, there are still situations where market entry, as well as serious market penetration, requires mastering foreign languages, cultures and having feet on the […]

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<p>As mentioned in the first two articles of this series, IBM and PC&C (which changed their name to Navision Software in 1995) announced their collaboration in October 1987. IBM would be a sole distributor of Navigator in Denmark. The collaboration was an indisputable success, and PC&C doubled its turnover from $1M to $2,1M in the […]</p>
<p>The post <a rel="nofollow" href="https://tbkconsult.com/navision-gave-ibm-cold-shoulder/">Why Navision Software Gave IBM the Cold Shoulder</a> appeared first on <a rel="nofollow" href="https://tbkconsult.com/">TBK Consult</a>.</p>

Why Navision Software Gave IBM the Cold Shoulder

As mentioned in the first two articles of this series, IBM and PC&C (which changed their name to Navision Software in 1995) announced their collaboration in October 1987. IBM would be a sole distributor of Navigator in Denmark. The collaboration was an indisputable success, and PC&C doubled its turnover from $1M to $2,1M in the […]

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<p>In the autumn of 1988, IBM Denmark convened its System 36 and AS/400 salespeople for an internal after-hours training session on Navigator, the financial management system from the small Danish software house PC&C. The system, developed for PC-DOS, would soon become available for IBM’s AS/400 minicomputers, and then sales should begin. Among the attendees was Erik […]</p>
<p>The post <a rel="nofollow" href="https://tbkconsult.com/ibm-not-global-company/">IBM Was Not a Global Company After All</a> appeared first on <a rel="nofollow" href="https://tbkconsult.com/">TBK Consult</a>.</p>

IBM Was Not a Global Company After All

In the autumn of 1988, IBM Denmark convened its System 36 and AS/400 salespeople for an internal after-hours training session on Navigator, the financial management system from the small Danish software house PC&C. The system, developed for PC-DOS, would soon become available for IBM’s AS/400 minicomputers, and then sales should begin. Among the attendees was Erik […]

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<p>Everyone in the market was taken by surprise when, in October 1987, PC&C  announced that IBM should be in charge of distributing their new product Navigator (PC&C changed its name to Navision Software in 1995). In 1987, PC&C was a small Danish software house with just 7 employees and a turnover of less than one […]</p>
<p>The post <a rel="nofollow" href="https://tbkconsult.com/cooperating-ibm-better-worse/">Cooperating with IBM – for better or worse</a> appeared first on <a rel="nofollow" href="https://tbkconsult.com/">TBK Consult</a>.</p>

Cooperating with IBM – for better or worse

Everyone in the market was taken by surprise when, in October 1987, PC&C  announced that IBM should be in charge of distributing their new product Navigator (PC&C changed its name to Navision Software in 1995). In 1987, PC&C was a small Danish software house with just 7 employees and a turnover of less than one […]

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<p>The term “culture eats strategy for breakfast” is, unfortunately, not my idea. The statement emphasizes that even the best thought out strategy is worthless without an organization that can implement and live it. Making people prepared for undertaking substantial and on-going changes requires a very special culture. According to reliable sources, Mark Fields, former CEO […]</p>
<p>The post <a rel="nofollow" href="https://tbkconsult.com/culture-eats-strategy-breakfast/">Culture Eats Strategy for Breakfast</a> appeared first on <a rel="nofollow" href="https://tbkconsult.com/">TBK Consult</a>.</p>

Culture Eats Strategy for Breakfast

The term “culture eats strategy for breakfast” is, unfortunately, not my idea. The statement emphasizes that even the best thought out strategy is worthless without an organization that can implement and live it. Making people prepared for undertaking substantial and on-going changes requires a very special culture. According to reliable sources, Mark Fields, former CEO […]

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